So much has changed in car entertainment over the last twenty years, with new technologies and new markets. Among all this though, our commitment to providing the best products has remained the same. We’d like to take a look back at where we’ve come from, and reflect on how we got to this point.

In the dim glow of a cramped London dorm room, a young university student from Hong Kong named Alun sat surrounded by car magazines and scattered notes. It was the early 2000s, and he saw a need in the UK - CD players that didn’t skip, systems that delivered clear sound, all at a price that didn’t break the bank. With no product design experience, he began his journey not as a creator, but as a seeker—scouring China’s bustling markets and factories for good-quality, unbranded CD players. He had a student’s budget, but plenty of ideas. He found simple, analog single DIN units, unbranded but reliable, that flew off the shelves. He saw a gap in the market for these unheralded products that did such a great job.

A few years later, Alun named his new venture “XTRONS”. No longer simply a reseller, he began to shape an identity, designing Double DIN units and headrest screens with DVD players, each one a godsend to families on long drives. The UK embraced these products, before he used new online platforms to carry them to the whole of Europe—Germany, France, Italy—and across the Atlantic to the USA. Orders surged, topping 10,000 units a year. After the third year, he built a trading team, late nights turned to early mornings, boxes piled high, and orders could hardly be filled fast enough.

Tragically, in 2013, Alun’s journey was cut short when he passed away, yet his vision and unyielding belief in quality remain guiding lights for the team and the company. In the later years, with a sourcing center in Hong Kong and a company rooted in China, XTRONS soared, production climbing to tens of thousands of units annually—30,000, then 50,000 and more. The company grew to encompass all kinds of car makes and models, from sleek BMWs to rugged Jeeps, across nearly every country.

From a student’s lightbulb moment to a global company, XTRONS continues to go from strength to strength. Continually updating the range to predict retail trends and to reflect technological advancement, we do everything we can to stay at the forefront.

The XTRONS 20th Anniversary Sale

To celebrate this milestone, we want to celebrate with YOU! For the month of June 2025, you can get 20% OFF our cutting-edge car stereos and head units For two decades, XTRONS has been at the forefront of in-car entertainment. Upgrade your journey with the brand trusted for 20 years, and ensure your journey is always the best it can be.